Enhancing Financial Efficiency
Sharjah Media City (Shams) has partnered with UAE fintech firm Ziina to enhance digital payments for local small and medium-sized enterprises. The partnership was announced on May 6, 2026. Shams clients will benefit from Ziina's financial tools.
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Ziina's platform will provide Shams clients with streamlined digital payment processes, reducing administrative burdens and enabling businesses to focus on growth. The partnership is expected to drive the adoption of digital payments among SMEs in Sharjah.
Can SMEs Compete with Digital Payments?
By adopting Ziina's fintech solutions, SMEs will be better equipped to compete in a rapidly evolving business landscape. The partnership between Shams and Ziina is a significant step towards promoting digital transformation in the region.
The collaboration is expected to have a positive impact on the local business ecosystem, driving growth and innovation among SMEs. As digital payments become increasingly prevalent, Shams and Ziina are well-positioned to support the evolving needs of local businesses.
Frequently Asked Questions
What benefits will Shams clients gain from the partnership? Shams clients will have access to secure and innovative financial tools, enhancing operational efficiency and driving business growth. They will also benefit from streamlined digital payment processes.
How will the partnership drive digital payments among SMEs? The partnership will promote the adoption of digital payments among SMEs by providing access to Ziina's fintech platform and expertise. This will enable businesses to reduce administrative burdens and focus on growth.
What is the expected outcome of the partnership? The partnership is expected to drive growth and innovation among SMEs in Sharjah, promoting digital transformation in the region and enhancing the local business ecosystem.

