Demna Gvasalia, the Georgia-born creative director, is reshaping Gucci with bold new energy. The designer launched his first collection for the Italian luxury house in early 2026. Critics note that his arrival marks a significant shift for the global brand. He aims to blend his signature streetwear aesthetic with Gucci’s heritage. This move positions him as a key figure in modern fashion Aug 28, 2026 · Olivia Carter
